A Strategically planned Search Engine Marketing campaign, when paired with search engine optimization can achieve great results for your search engine placement.

SEO or Search Engine Optimization can be defined as the practice and application of making pages of a website optimized for search engine placement. It is comprized of well written keyword balanced copy, and well written web source code.

SEM or Search Engine Marketing can be defined as the process research, linking strategies, and online marketing campaigns that drive search engine spiders to crawl through websites and apply their proprietary algorithms to determine placement within the search for specific keywords.

At DX WEB, we understand that search engines are constantly improving(changing) certain parts of their algorithms, and we follow them closely by ongoing experimentation, as well as applying some basic constants that do not change.