When we begin, we complete over a 120 point SEO inspection to identify all opportunities and shortcomings that contribute to your website's performance in searches across the top 3 search engines. Whether we're writing unique meta descriptions to increase the click-through rates to your website or auditing individual pages for spammy or broken links, our detailed search optimization process yields a positive user experience the moment you submit a search engine query.
Keyword Research and Discovery
Our keyword research process starts by identifying top keywords in your industry derived from our discovery meeting, competitor websites, and keyword tools. We then research the competitive landscape using selected keywords to identify the types of content ranking on search result pages.
Using your newly discovered keyword sets we'll optimize specific on-page elements, copy and meta data, which are important factors that help search engines understand the topic of your web pages. This can include writing unique alt, title, and description tags as well as adding schema markup. We also optimize your content through strategic internal linking and keyword placement, but focus mostly on overall subject matter.
Local business listings such as Google+ Business and Bing Local are crucial in generating local leads for small to medium size businesses. They also rank extremely well when set up correctly. We fully optimize your local listings and provide actionable strategies to increase positive reviews as well as improve your online reputation and local engagement.
Our platform has many built in analytic features that provide granular data and insight into what people are doing on your website. In addition, we monitor your sales conversion funnel so we can identify missed opportunities and implement ways to increase conversion.