Your website is a key part of your digital identity and marketing strategy—after all, it's the first place potential clients look. So your website needs to say who you are, who your business is, and why you're better than the rest.
We get that, and that's why we don’t use templates or have "one size fits all" solutions.
We put great effort into the total user experience—from search engine results where people find your website, to identifying differentials that lead to conversions, all the way through to the check-out process. Each design element plays a role in the entire user experience, and we seek to optimize each element.
Creating a great user experience requires research, testing, and refining.
Before we begin a design, we start by talking to your team and your customers. We identify your target markets and learn what matters to them. We find out what they like and what will most likely make them choose you over your competitors.
Then, we map out user journeys, to make sure your customers can move through the conversion funnel easily. After we have the substance down, we start designing—making sure that the style has a purpose.
Throughout the entire web design process, we research, test, and revise until we end up with a design that drives conversions.